WHY US
We are passionate about elevating emerging consumer brand entrepreneurs and the ecosystem that supports them.
OUR MISSION
We partner with visionary founders to accelerate growth of transformative consumer brands.
WE BELIEVE IN
WE BELIEVE IN
Cultivating mutuality in all relationships
Maintaining transparency with our stakeholders.
Empowering founders, partners, and staff.
Driving success through collaboration.
HOW WE’RE GIVING BACK:
We’re committed to gifting 1% of our profits from the General Partnership to our community. Fund 1 supports Naturally Austin — an Austin Nonprofit focused on building and supporting the local Consumer Brands ecosystem.
Are you a founder-led consumer brand looking for a strategic capital
and strong network to help you navigate high growth?
You may have found your match!
WE INVEST IN
BRANDED CONSUMER PRODUCTS
Verticals:
Food & Beverage
Health and Wellness
Beauty
Sports & Fitness
Accessible Luxury
Pet
Macro Themes:
Health & Wellness/LOHAS
Aging Population
Sustainable Products
Demand for Personalization
Humanization of Pets
COMPANY LIFECYCLE:
$1M-$15M of Revenue
Open to reviewing smaller businesses
INVESTMENT AMOUNT/STAGE:
$250K-$2M equity investments
Average check size $1M
Typically Seed or Series A
Willing to lead & co-invest
KEY CRITERIA
Founder Led
Transformative Brand
Mission Driven
Loyal customers
Aggressive growth with an eye on efficient use of funds
Inclusive teams
Egos dropped at the door!
GEOGRAPHY
We invest in companies growing brands in the USA
TEAMWORK
Like the founders we work with, our world-class team is dedicated to achieving results through teamwork. We believe in celebrating victories and weathering storms – right alongside you.
INVESTMENT
We provide the early-stage capital and resources to help outstanding founders scale. But more importantly, we leverage the expertise of our entrepreneurs, operators and investors to help you when and where you need it most.
STRATEGY
We provide a strategic advantage – boosting your business and helping you develop a more direct line to the smart money. Through deep relationships with downstream capital, we help our brands identify and prepare for those partnerships so they can accelerate growth in the right direction.
EXPERIENCE
Our partners have the experience and expertise to source and support outstanding portfolio brands. We have proven success in investing and operating.
NETWORK
Our partners have many years, more than we are willing to admit, engaged in consumer industries and the deep, connected networks to resources that our portfolio brands need. Resources including Operations, logistics, digital marketing, e-commerce, downstream capital and more.
WHITE SPACE
The consumer landscape presents a massive opportunity, and small consumer brands are quickly stealing market share from legacy brands. Despite the opportunity and consistently good IRR, consumer brands are still under-invested in, particularly in the early stages.
DEAL FLOW
Our Austin home base, extensive relationships, referrals from founders, incubators, accelerators and downstream funds all contribute to a steady, high quality deal flow.
PASSION
Our team’s passion for finding and supporting transformative brands, matches the founders of our portfolio brands. We support their vision and passion at an early stage and partner with them for the long term.
OUR BRANDS
