Caraway | Business of Home: “Is this D2C cookware’s moment?”

This new burst of home cooks has been beneficial to Great Jones and other direct-to-consumer cookware brands like the New York–based Caraway and Los Angeles–based Our Place, all of which have had trouble keeping their products in stock. Since March, Caraway has sold out of its signature set of nontoxic pots and pans more than 10 times and seen a 300 percent increase in sales. “It’s obviously exciting, but it’s also a challenge to keep up with such demand,” says Jordan Nathan, the founder and CEO of Caraway. Nathan launched the brand in November 2019, and it’s safe to say that sales are tracking well above his initial projections for its first year. “We’re working to make sure our supply chain is safe at all levels while still meeting the demand from consumers,” he says. Read more