Springdale | Consumer VC: “Dan Graham (Springdale Ventures) – How He Scaled buildasign.com to over $100 million, The Opportunity He Saw Investing in CPG in Austin, and the Differences Analyzing DTC and Retail Brands”

I’d like to thank Adelle Archer for introducing me to today’s guest Dan Graham, one of the co-founders and General partners of Springdale Ventures. Some of their investments include Eterneva, Literati, and Beatbox beverages. Previously, Dan co-founded BuildASign.com in 2005 and grew it to an over $100 million dollar CPG, Ecommerce business that was purchased by Cimpress (VistaPrint) in 2018 for $280M. This episode we talk all things Austin and CPG – the opportunity he saw to form Spingdale, why he didn’t need to fundraise when building Buildasign.com and how he thinks about brand in relation to ecommerce and retail. Read more